The final preparations are underway for the opening of the £160 million designer outlet at Mill Green, which will be welcoming customers from 10am on the first day that non-essential shops are allowed to reopen.
There will be no grand opening or ribbon cutting due to the pandemic, which has already delayed the centre opening by a year, but a raft of heavyweight brands will be ready to welcome shoppers from across the West Midlands.
Visitor numbers are being limited to encourage social distancing, meaning a maximum of 2,100 customers will be allowed in the centre at one time.
Centre manager Mike Thomas said: “Our new centre brings together some of the world’s most sought-after brands across the fashion, lifestyle and food and beverage sectors.
“When we officially open the doors to customers next week, they can enjoy a host of premium designer labels, including Ted Baker, Lacoste and Tommy Hilfiger. “They can also expect a fantastic mix of much-loved brands, such as Beauty Outlet, Superdry and Yankee Candle.
“We have an exceptional line-up of sportswear and athleisure brands that features Adidas, Under Armour and Skechers, while rounding off our first collection of F&B operators is Starbucks and Five Guys.
“Customers can look forward to more exciting arrivals in the coming weeks, including the highly-anticipated openings of Nike, Asics, Wagamama and The Cosmetics Company.”
But due to the coronavirus pandemic no opening day special discounts will be offered, and all events planned for open spaces have been cancelled this year.
Mr Thomas added: “While we will be unable to host any events this year due to our health and safety measures, in the future we will certainly use our piazza and other public spaces to host many memorable guest events as we do at our centres throughout the UK and Europe.
“To make sure we protect the health and wellbeing of all our customers we won’t be offering any special opening day discounts but as with all McArthurGlen designer outlets, there will be year-round savings of up to 60 per cent and we will regularly host additional promotions and events when the time is right. Customers should also often check our Facebook and Instagram pages for any special giveaways we are running.”
